Last year Disney made a movie for $4.5 million called High School Musical that made them over $500,000,000 and brought in over 170,000,000 viewers. Most of you probably are like me and don't get the reason for it's success. My daughter Mackenzie along with the 10's of millions who watched the sequel last night totally get it. Disney has made and properly marketed a product that resonates with it's target audience.
Christians have the greatest message that there has ever been but we do not always do the best at marketing this Gospel message. How do we market the message? "Let your light so shine before men, that they might see your good works and glorify God in heaven." Disney's cause is to gain another viewer and make another dollar, our cause is to pull people from darkness into light and bring souls to eternal life. Let's get excited about our cause.
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